Designing effective websites for shipping companies

By | January 10, 2017

Do you think the Logistics Association of Australia blog could use a graphical update? We’re not ready to upgrade to a new layout yet, but we’re going to break from the regular formula of talking about logistics. This time, we’re going to find out how professional web designers and web developers create a high-impact website for companies in the logistics industry. We interviewed a local group of designers who are in the middle of working on a website for a large international shipping company’s local subsidiary, and they were more than happy to give us the run-down on what goes into a great design for a logistics-oriented website.

Website designers in Melbourne Zaaax had the following to say: “To design an effective website for a shipping company, you need to understand a few things,” Paul from Zaaax explained, “You want to communicate the brand very well through the colours, motifs, and design schemes you use. For example, this client’s brand logo is purple and orange, so we want to create a strong brand association for this company by creating a website for them that looks a lot like their logo, so we use purple and orange accents in certain elements on the design.”

Paul went into further detail, “Since they’re a shipping company that specialises in professional-grade logistics services for corporations and large companies in Australia, we create a variety of different graphics that exude professionalism, speed, and thoroughness. Clients need to come to the website and immediately trust the brand, so we really build the website to sell that the company is reliable, well-established, and stable to potential clients and investors.”

A lot of thought goes into the design of websites. Like logistics, you have to consider all of the factors carefully and make smart decisions to avoid delays and unforeseen circumstances.

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